Right from the time of its creation in 1955 in La Chaux-de-Fonds, CORUM displayed a determination to position itself at the forefront of the Swiss watch industry.

The emblem, a key pointing skywards, is a symbol of the mystery to be fathomed, the enigma to be resolved, of new territories to be explored, and of innovation. It also alludes to the inventiveness, tenacity and bold spirit required in order to attain the total mastery of time.

Positioned as an exclusive brand, CORUM offers high-quality watch collections featuring innovative and distinctive design, and equipped with sophisticated mechanical movements. CORUM’s watches, spread between four key pillars – Admiral’s Cup, Romvlvs, Corum Bridges and Artisans – enjoy a legitimacy rooted in the brand history.